Cog’aoke 2
Become a Sponsor
Sponsorship opportunities are available until February 15, 2010.
If you’re interested in sponsoring the event, please email sponsors@cogaoke.com to formalize your sponsorship package.
Sponsorship Packages
By sponsoring OK! Happy Cog’aoke, you’re taking advantage of a high-visibility marketing opportunity to deliver a message, drive brand recognition, and create an avenues for interaction. Sponsors have the opportunity to catch the attention of influential interactive industry figures, thousands of consumers, as well as national representatives from trade and consumer media devoted to the interactive industry. Additionally, you will be perceived as “very cool,” even if you are not.
Level One
Copper Microphone Sponsors Commitment: You Decide
You could give away:
- Free software
- Free subscription to your publication or online service
- Samples of your product
- Swag
- Products other than your own (i.e. consumer electronics, gifts cards, etc.)
Benefit to you as a sponsor:
- Standard logo/link on the Cog’aoke website’s sponsor landing page
- Your company name will be mentioned by host “Keyboard Man” during the closing awards ceremony
Level Two
Bronze Microphone Sponsor Commitment: $500 USD
Benefit to you as a sponsor:
- Standard logo/link on the Cog’aoke website’s sponsor landing page
- Your company name will be mentioned by host “Keyboard Man” before the event
Level Three
Silver Microphone Sponsor Commitment: $1,000 USD
Benefit to you as a sponsor:
- Featured logo/link on the Cog’aoke website’s sponsor landing page with a link to dedicated sponsor detail page
- Your company name will be mentioned by host “Keyboard Man” before and during the event
- Small banner (provided by sponsor) placement at the venue
Level Four
Gold Microphone Sponsor Commitment: $5,000 USD
Benefit to you as a sponsor:
- Featured logo/link on the Cog’aoke website’s home page AND sponsor landing page with a link to dedicated sponsor detail page
- Your company name will be mentioned by host “Keyboard Man” before the event, during the event, and during the closing awards ceremony
- Ability to hang a large banner (provided by sponsor) at the venue
- Company logo displayed in rotation on video screen prior to event
Level Five
Platinum Microphone Sponsor Commitment: $10,000 USD
Benefit to you as a sponsor:
- Featured logo/link on the Cog’aoke website’s home page AND sponsor landing page with a link to dedicated sponsor detail page
- Your company name will be mentioned by host “Keyboard Man” before the event, during the event, and during the closing awards ceremony
- Your company name will be incorporated into the opening song by host “Keyboard Man” during the event
- Ability to hang a large banner (provided by sponsor) on the stage backdrop
- Company logo and optional 30 second promo message (provided by sponsor) displayed in rotation on video screen(s) prior to event
- A seat at the judges table
What is OK! Happy Cog’aoke?
OK! Happy Cog’aoke is a karaoke competition and party held during the South By Southwest Interactive festival in Austin, TX. It will be held on Saturday, March 13, 2010 from 10PM to 2AM at a venue to be determined.
The history of Cog’aoke
Happy Cog held the first OK! Happy Cog’aoke event on March 14, 2009 at Austin’s Scoot Inn. The event was one of the most widely attended of the entire Interactive festival, and quickly reached capacity. We will seek to avoid this situation by choosing a bigger venue for 2010.
A few tweets:
- cogaoke :: thank you for the absolute rockin’ist event of all time @sxswi - tamashii
- cogaoke was a great time, can’t wait until next year. Thank you, Happy Cog! - jfc3
- cogaoke thanks to @ keyboard man and everyone involved. one of my fave sxsw events ever. lookin forward to next year!!! cheers! - scottstead
- cogaoke was hella fun last night. Great job by all who performed and who helped put it together. - varick
The Competition
Contestants wishing to participate in the karaoke competition at OK! Happy Cog’aoke will be required to go to www.cogaoke.com to find their song, register themselves, and then convince people to vote for them. The more votes a candidate gets, the higher their chances to be selected as a contestant in the competition at the event. Contestants are encouraged to convince the public to vote for them on the website by tricking out their profile with as much “flair” as possible.
Ways contestants can do this include:
- Posting links to embarrassing/stellar/amusing/awful videos or photos of themselves singing karaoke.
- Writing a brief (but compelling or witty) description of why they should be chosen.
- Selecting a sweet stage name (we can’t overemphasize the importance of this).
- Conveying a concept. For instance, if a contestant plans on singing “Mr. Roboto,” and they plan on actually dressing up like a robot for their performance, it’s in their best interest to convey that.
- By informing voters they plan to incorporate backup singers or ensembles.
Open Bar, Open Karaoke
What’s a karaoke event without liquid encouragement? It has always been the plan to offer an open bar at this event, which may partially explain its popularity. We offered an open bar last year until our budget ran out, but this year we would like to offer an open bar for the entire event, from 10PM to last call. If you can contribute to this cause, we would be happy to put your banner behind the bar.
The competition itself will begin at 10PM sharp and go until approximately 12:30AM, when the panel of judges will select a winner based upon specific performance criteria. After the competition ends, we will pull names randomly for “open” karaoke, where anyone has the opportunity to perform.
The Website - bringing it all together
We told you a little bit about the website already. The OK! Happy Cog’aoke website at www.cogaoke.com is the cornerstone of the whole operation. Leading up to the event, the website becomes one of the most re-tweeted links in the Twittersphere as contestants sign up to sing, build their profiles, and then repeatedly request any and all friends to come to the site to vote for them to compete. You’ll see the details in our stats below, but hundreds upon hundreds of eyes pour over the pages of the site in an effort to get their friends singing in the competition. We provide contestants the opportunity to post video, audio, and photographs of their exploits in an effort to prove they are the one to beat, and the entire event succeeds wildly based purely on the traffic to the site to vote, vote, and vote some more. Think American Idol phone calls, except it’s website visits.
Stats, stats, and more stats
- Website stats
- 15,759 visits between February 15 and March 15
- 149,225 Page views
- 9.47 Pages/Visit (the site is only 12 pages!)